It all started with a $200 phone deposit and a borrowed desk on Newbury Street. There were no special event firms—only a smattering of advertising and PR agencies—and very few women entrepreneurs. The year was 1977 and Dusty Rhodes had a new idea—to use special events as a marketing medium. Fresh from a stint as the only female general manager in professional football (the WFL’s Charlotte Hornets and the New York Stars), Dusty created one of the first companies of its kind in the country—Conventures…
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